Strengthening commercial performance
Steven strengthens how organisations find, convert and keep customers. He works with leadership teams to bring clarity to commercial performance, align product, sales and marketing around the right priorities, and create the conditions for sustainable growth.
His experience spans product, sales and marketing, giving him a broad commercial perspective on how demand is created, how it converts and why growth sometimes stalls.
Steven believes sustainable growth is achieved when organisations understand their customers, align product, sales and marketing around the right priorities, and execute with commercial discipline.
Selected Commercial Outcomes
- 40% SaaS revenue growth through a full go-to-market reset and repositioning.
- Enterprise pipeline built into nine figures within six months.
- 34% uplift in campaign performance through behavioural targeting and automation.
- Customer acquisition costs reduced by approximately 20% through segmentation and channel optimisation.
- AI workflow implementation delivering 23% productivity gains across commercial functions.
All client work is undertaken with complete confidentiality.
He has operated across enterprise, PE-backed, founder-led and mission-driven organisations in the UK, EMEA, North America and Asia-Pacific.
Steven works with organisations through permanent, interim and fractional senior marketing leadership appointments, typically when growth has slowed, commercial performance is harder to sustain, or leadership needs stronger alignment across the commercial function.
His work focuses on strengthening commercial outcomes through clearer positioning, tighter cross-functional alignment, better decision-making and more disciplined commercial execution.
